Group and Singapore Tourism Board strengthen ties to further promote Singapore Group and Singapore Tourism Board strengthen ties to further promote Singapore

The submit Group and Singapore Tourism Board strengthen ties to further promote Singapore appeared first on TD (Travel Daily Media) Travel Daily.

Building on the three-year Memorandum of Understanding signed in November 2020, Group and Singapore Tourism Board (STB) are deepening their collaboration throughout key markets together with Thailand, South Korea and Hong Kong, whereas increasing their partnership to embrace new markets Vietnam, Philippines and Malaysia. Group Chief Marketing Officer Sun Bo met STB’s Assistant Chief Executive for  International Group Juliana Kua in Singapore final month, throughout which each mentioned varied matters, together with enhancing the areas of collaboration beneath the three-year MOU signed in late  2020. 

The reopening of borders within the area in latest months has led to a powerful progress in Singapore’s  worldwide arrivals – with 418,310 guests in May, up from 295,100 in April. With pent-up  demand being one of many essential drivers of the journey restoration, Group will deepen its  collaboration with STB to promote Singapore to travellers from key markets by means of a collection of  initiatives, together with advertising and marketing campaigns, public relations actions, KOLs’ critiques and  promotions by means of Group’s manufacturers together with and Ctrip. 

Mr Sun Bo mentioned: “The previous two years have been difficult for the tourism trade throughout Asia,  however we’re deeply inspired and appreciative of Singapore’ssupport for native tourism companies.  These embrace the launch of the SingapoRediscovers Vouchers marketing campaign which was half  of, in addition to the well timed bulletins relating to the reopening of borders such because the earlier  Vaccinated Travel Lane scheme and the present Vaccinated Travel Framework.

“ Group is excited to deepen our strong relationship and collaboration with STB to facilitate further and promote travel to Singapore. This is a beautiful country which offers different unique experiences for various groups of tourists, and Group will launch specific campaigns and  initiatives in the coming months across the key markets where there exists a strong demand for  travel. Based on the recent growths in visitors’ arrivals to Singapore, there is reason to be optimistic  that inbound arrivals will rebound to pre-pandemic levels, and Group is committed to  supporting STB in every way possible.” 

Ms Juliana Kua, Assistant Chief Executive (International Group) STB, mentioned: “We have worked  closely with Group especially over the last two years during the pandemic to maintain  Singapore’s mindshare amongst regional travellers. With the resumption of travel, we are  delighted to deepen our partnership with Group, which has a growing network of services, users and data. We will tap on these to showcase Singapore’s refreshed destination offerings, and  encourage travellers to reimagine travel to Singapore as part of our SingapoReimagine global  marketing campaign.” 

Strengthening connections inside Asia 

Leveraging Group’s fast-growing international community as a number one worldwide on-line journey  companies supplier, and its skill to draw insights on traveller behaviour and wants from its massive  person base, each events will work collectively on a collection of selling campaigns in a number of Southeast  Asian markets, in addition to South Korea and Hong Kong within the coming months. 

Among varied initiatives, Group and STB may even curate and ship participating content material  by way of’s app and web site to showcase the Singapore vacation spot story and place the city-state as a protected and compelling vacation spot of selection for travellers.  

Going ahead, Group and STB may even proceed to determine and launch focused  programmes to promote and place Singapore as a super vacation spot for varied actions, together with as a sanctuary for sustainability, haven for city wellness, paradise of evolving flavours and world of potentialities for travellers to expertise Singapore in new and sudden methods. 

Consumers within the varied markets can even look ahead to engaging journey promotions. These will  be rolled out in phases after contemplating the respective market’s readiness to journey and prevailing journey insurance policies. 

For a begin, joint campaigns to promote Singapore as a horny journey vacation spot might be  launched in South Korea, Thailand and the Philippines over the following week, together with engaging  offers and collaborations with journey KOLs similar to travel_bellauri and im0gil from South Korea  and CHAILAIBACKPACKER from Thailand who will share their insights and suggestions 

on thrilling and sudden itineraries that guests can expertise in Singapore. 

Mr Sun Bo mentioned: “Singapore has at all times been often called a meals and buying paradise, and that’s  not a shock given the big selection of retail choices and tasty dishes similar to Hainanese Chicken  Rice, Laksa and Chili Crab, amongst others. Yet, Singapore additionally provides new and distinctive experiences  similar to wellness and nature actions. In addition, many tourism companies in Singapore had 

refreshed their choices and launched new ones throughout the previous two years. Group seems to be  ahead to working carefully with STB and our native companions to current the great thing about Singapore and  its uniquely native experiences to the worldwide neighborhood within the coming months.”

The submit Group and Singapore Tourism Board strengthen ties to further promote Singapore appeared first on Travel Daily.

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