The submit Trip.com Group and Singapore Tourism Board strengthen ties to further promote Singapore appeared first on TD (Travel Daily Media) Travel Daily.
Building on the three-year Memorandum of Understanding signed in November 2020, Trip.com Group and Singapore Tourism Board (STB) are deepening their collaboration throughout key markets together with Thailand, South Korea and Hong Kong, whereas increasing their partnership to embrace new markets Vietnam, Philippines and Malaysia.
Trip.com Group Chief Marketing Officer Sun Bo met STB’s Assistant Chief Executive for International Group Juliana Kua in Singapore final month, throughout which each mentioned varied matters, together with enhancing the areas of collaboration beneath the three-year MOU signed in late 2020.
The reopening of borders within the area in latest months has led to a powerful progress in Singapore’s worldwide arrivals – with 418,310 guests in May, up from 295,100 in April. With pent-up demand being one of many essential drivers of the journey restoration, Trip.com Group will deepen its collaboration with STB to promote Singapore to travellers from key markets by means of a collection of initiatives, together with advertising and marketing campaigns, public relations actions, KOLs’ critiques and promotions by means of Trip.com Group’s manufacturers together with Trip.com and Ctrip.
Mr Sun Bo mentioned: “The previous two years have been difficult for the tourism trade throughout Asia, however we’re deeply inspired and appreciative of Singapore’ssupport for native tourism companies. These embrace the launch of the SingapoRediscovers Vouchers marketing campaign which Trip.com was half of, in addition to the well timed bulletins relating to the reopening of borders such because the earlier Vaccinated Travel Lane scheme and the present Vaccinated Travel Framework.
“Trip.com Group is excited to deepen our strong relationship and collaboration with STB to facilitate further and promote travel to Singapore. This is a beautiful country which offers different unique experiences for various groups of tourists, and Trip.com Group will launch specific campaigns and initiatives in the coming months across the key markets where there exists a strong demand for travel. Based on the recent growths in visitors’ arrivals to Singapore, there is reason to be optimistic that inbound arrivals will rebound to pre-pandemic levels, and Trip.com Group is committed to supporting STB in every way possible.”
Ms Juliana Kua, Assistant Chief Executive (International Group) STB, mentioned: “We have worked closely with Trip.com Group especially over the last two years during the pandemic to maintain Singapore’s mindshare amongst regional travellers. With the resumption of travel, we are delighted to deepen our partnership with Trip.com Group, which has a growing network of services, users and data. We will tap on these to showcase Singapore’s refreshed destination offerings, and encourage travellers to reimagine travel to Singapore as part of our SingapoReimagine global marketing campaign.”
Strengthening connections inside Asia
Leveraging Trip.com Group’s fast-growing international community as a number one worldwide on-line journey companies supplier, and its skill to draw insights on traveller behaviour and wants from its massive person base, each events will work collectively on a collection of selling campaigns in a number of Southeast Asian markets, in addition to South Korea and Hong Kong within the coming months.
Among varied initiatives, Trip.com Group and STB may even curate and ship participating content material by way of Trip.com’s app and web site to showcase the Singapore vacation spot story and place the city-state as a protected and compelling vacation spot of selection for travellers.
Going ahead, Trip.com Group and STB may even proceed to determine and launch focused programmes to promote and place Singapore as a super vacation spot for varied actions, together with as a sanctuary for sustainability, haven for city wellness, paradise of evolving flavours and world of potentialities for travellers to expertise Singapore in new and sudden methods.
Consumers within the varied markets can even look ahead to engaging journey promotions. These will be rolled out in phases after contemplating the respective market’s readiness to journey and prevailing journey insurance policies.
For a begin, joint campaigns to promote Singapore as a horny journey vacation spot might be launched in South Korea, Thailand and the Philippines over the following week, together with engaging offers and collaborations with journey KOLs similar to travel_bellauri and im0gil from South Korea and CHAILAIBACKPACKER from Thailand who will share their insights and suggestions
on thrilling and sudden itineraries that guests can expertise in Singapore.
Mr Sun Bo mentioned: “Singapore has at all times been often called a meals and buying paradise, and that’s not a shock given the big selection of retail choices and tasty dishes similar to Hainanese Chicken Rice, Laksa and Chili Crab, amongst others. Yet, Singapore additionally provides new and distinctive experiences similar to wellness and nature actions. In addition, many tourism companies in Singapore had
refreshed their choices and launched new ones throughout the previous two years. Trip.com Group seems to be ahead to working carefully with STB and our native companions to current the great thing about Singapore and its uniquely native experiences to the worldwide neighborhood within the coming months.”
The submit Trip.com Group and Singapore Tourism Board strengthen ties to further promote Singapore appeared first on Travel Daily.