Crew of the German airline will add white sports activities footwear with the Eurowings brand to their uniforms for the primary time. The airline, which is a part of the Lufthansa Group, doesn’t simply wish to create a modern eye-catcher with this, however can be responding to the need of its staff for an athletic journey companion.
As a token of appreciation for all the additional miles Eurowings staff went throughout the pandemic, they acquired free sports activities footwear from the airline’s cooperation associate Puma at the start of September. From now on, staff can put on the all-white sneakers with the Eurowings brand: not solely privately and within the workplace, but additionally on board Eurowings flights – on chosen Fridays, the so-called “Sneaker Flydays”. The subsequent Sneaker Flyday will happen on Friday, 7 October, and on the primary Friday of every month after that.
A sports activities shoe to go along with your uniform? Sneakers as a part of the enterprise look? While it might have been unthinkable prior to now to put on sports activities footwear within the enterprise world, immediately sneakers are appropriate virtually anyplace on this planet and for any event. Like virtually no different piece of clothes, the sneaker symbolizes the change within the zeitgeist that mixes enterprise and informal with an easygoing gown code.
The evolution of white sports activities footwear is exceptional: from “outsider” to “mainstream” to the veritable “sneaker mania” of immediately that sees sports activities footwear traded like costly shares on the inventory market or offered to the best bidder at main public sale homes. This ought to show that sneakers – like denims earlier than them – have turn out to be a longtime product of the style trade.
Eurowings is now aiming to point out that the sporty outfit can be a very good match for its realignment as a worth airline – far past Germany’s borders. In addition to Eurowings Germany, the Eurowings Europe flight operations will even be collaborating within the “Sneaker Flydays” – with sports-themed stops at the Mallorca, Stockholm, Prague, Salzburg and Pristina stations.