Arabian Travel Market (ATM)has signed an settlement with IHG Hotels & Resorts, to turn out to be its official resort accomplice for ATM 2023, which takes place on the Dubai World Trade Centre on 1-4 May.
Commenting on the announcement, Haitham Mattar, IHG’s MD for IMEA mentioned: “We are pleased to extend our long-term relationship with RX as their hotel partner for Arabian Travel Market 2023. We are especially keen on the show’s theme “Working towards Net Zero” as it’s effectively aligned with IHG’s ‘Journey to Tomorrow’ – our ten-year accountable enterprise agenda centered on our individuals, planet and communities.
“The partnership presents an ideal alternative for IHG to showcase the work that we’re doing on a collection of far-reaching commitments to drive environmental and social change to satisfy the demand for sustainable stays from hundreds of thousands of our friends around the globe.
“As a regular global exhibitor with RX, we have experienced great footfall and interest at several of their shows across the world and especially at ATM. The show’s success was especially evident in 2022 as the world returned to meeting face to face, building strong personal networks and long-term business relationships. The show offered a great backdrop for the launch of our new “IHG One Rewards” program and in 2023 we stay up for delving additional into our loyalty providing for the Middle East.”
Danielle Curtis, Exhibition Director, Arabian Travel Market, mentioned: “Arabian Travel Market is committed to the Middle East, which has some of the most ambitious and exciting development plans anywhere in the world. This partnership with IHG presents an ideal opportunity to align one of the region’s leading hospitality groups with our unrivaled event platform.”
“The Official Hotel Partnership is pivotal to the ongoing success of Arabian Travel Market, and the correlation between attracting quality buyers and delivering a quality host hotel experience has been a major factor in driving interest and guaranteeing the attendance of key travel industry professionals.”
IHG, will formally accommodate nearly 200 main worldwide media and key trade patrons from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, the GCC, US, Egypt and South Africa. The settlement will allow IHG to showcase their InterContinental branded properties in Dubai, in addition to voco Hotels, Crowne Plaza Hotels and Resorts and Hotel Indigo to high trade professionals representing luxurious, leisure, MICE and enterprise journey. In addition, IHG may also host the coveted Official ATM Party.
The theme of subsequent 12 months’s ATM showcase is “Working Towards Net Zero” and RX (Reed Exhibitions) the organiser of ATM, will rejoice its thirtieth annual occasion by unveiling a devoted sustainability pledge, not solely to make the ATM 2023 occasion extra sustainable, however to announce 30 long run targets, as ATM works in direction of Net Zero in line with the RX Global pledge.
ATM 2022 attracted over 24,000 guests and hosted over 31,000 contributors together with 1,600 exhibitors and attendees from 151 nations, throughout 10 halls at Dubai World Trade Centre.